Burke Institute

Seminars: Research Methods

RM01 Practical Marketing Research

RM03 Designing Effective Questionnaires: A Step by Step Workshop

RM05 Linking Customer, Employee and Process Data to Drive Profitability*

Seminars: Research Applications

RA01 Applying Research & Insights: Customer, Brand, Product

RA02 New Product Research: Laying The Foundation For New Product Success*

RA03 Market Segmentation: Designing, Implementing, Activating

RA04 Fundamentals of Pricing Research: Strategies and Analytical Techniques

RA20 Beyond Today’s Insights: Machine Learning, Text Analytics, and Generative AI

RA21 Navigating Today’s Online Sample Sources

RA22 Shopper Science Toolkit: Best Practices to Understand Changing Shopper Behavior

Seminars: Communication

C01 Writing and Presenting Marketing Research Reports: Insights, Storytelling, Data Visualization

Seminars: Data Analysis

DA01 The Fundamentals of Data Analysis: Preparing, Weighting, Analyzing*

DA02 Tools & Techniques of Data Analysis

DA03 Practical Multivariate Analysis

DA04 Practical Conjoint Analysis And Discrete Choice Modeling*

Seminars: Qualitative Research

Q01 Moderator Training: Focus Groups and IDIs

Q02 Specialized Moderator Skills for Qualitative Research Applications

Q03 Next Generation Qualitative Tools: Social Media, Online Communities, Virtual Research Platforms

Q04 Building Better Facilitation Skills: Activation, Innovation, Co-creation

* These seminars are available for on-site presentation only.