Burke Institute

RA03 - Market Segmentation: Designing, Implementing, Activating

In this seminar, you will learn how to segment your markets and select the best target markets for your products and services. Specifically, you will learn::

Why it is critically important to segment your markets and the different types of segmentation studies.
Ways to use a blueprinting session to gather key stakeholder information to make sure the end results will be actionable.
Key questionnaire design considerations for segmentation studies.
How to select the best analytical tools for segmenting markets.
The importance of having a good typing tool and how to create one.
How to identify winning solutions and bring the segmentation to life through the use of personas.

Detailed Seminar Outline

What Our Clients Say About This Seminar

RA03 - Market Segmentation: Designing, Implementing, Activating

What Past Participants Have Said About This Seminar

Verbatim evaluations from participants who have attended the "Market Segmentation: Designing, Implementing, Activating" seminar. Names of evaluators have been left out as a matter of professional courtesy.

“This was the best market research course I have ever taken. The teacher and the content were perfect for the topics. The instructor was exceptionally outstanding!”
Market Research Manager, NACE International

"Very impressed. I have never been disappointed with any Burke seminar I have attended. Very professionally done. Excellent examples for using data. Excellent presentation."
Marketing Research Consultant, Foremost Insurance Company

"Excellent (seminar) - highly related to my business, concise, easy to grasp, effective use of very appropriate real-life examples, stimulating and energizing, gained fresh perspective. Speaker - advanced knowledge and gifted at sharing. High quality, moved at brisk and stimulating pace ... Thorough, relevant, interesting, vital."
Marketing Research Consultant, Novartis

"The best seminar in marketing I've ever taken. Very timely. The content is absolutely excellent. Speaker - excellent, engaging. It's nice to have someone who can help us to understand ... Finally, a marketing seminar which is both in-depth and practical."
Director of Market Research, Faultless Starch/Bon Ami

"Very strong - vital information in today's "fragmented marketplace"! Speaker great! Holds attention, makes info relevant to seminar participants' businesses."
Category Research Manager, NutraSweet

"Great seminar! Case studies very relevant. Speaker great. Related our industries to case studies."
Market Analyst, General Motors

"Very good – helped me develop a framework for thinking about my problems (and) pursuing a plan of attack."
Usability Manager, Capital One

"Great. Good mix of cases from different industries and several segmentation options."
Product Planning Analyst, Panasonic

"Very informative – just what I needed! The Best training I’ve had in many years."
Market Research Manager, LaBatt USA

“Great seminar, very focused; speaker ... fast enough to be motivating and challenging, but patient enough to stop for questions.“
Senior Communications Research Analyst, IBM

"Very good. Great information on purpose of segmentation as well as procedure and application. Very thorough."
Director, Research & Strategic Planning, United Methodist Publishing

"The seminar content was extremely relevant to my current needs. I was thrilled to see both ad hoc and a priori covered in this seminar. It provided a more complete picture in doing so."
Marketing Research & Analysis Specialist, Cook Medical

“Great content with a nice mix of conceptual idea, approach, and real world examples.”
Director Consumer Insights, Pfizer Consumer Healthcare

Upcoming Dates and Registration