In this seminar, you will learn how to segment your markets and select the best target markets for your products and services. Specifically, you will learn::

  • Why it is critically important to segment your markets and the different types of segmentation studies.
  • Ways to use a blueprinting session to gather key stakeholder information to make sure the end results will be actionable.
  • Key questionnaire design considerations for segmentation studies.
  • How to select the best analytical tools for segmenting markets.
  • The importance of having a good typing tool and how to create one.
  • How to identify winning solutions and bring the segmentation to life through the use of personas.