In this course, we will highlight best practices to understand changing shopper behavior and share how to leverage both traditional and cutting-edge methodologies to optimize shopper experiences. Experts will showcase the latest research techniques and data from recent studies, detailing the impact of these methods on shopper insights and business growth.

Specifically, you’ll:

• Gain knowledge about the core motivations and drivers behind shopper choices across various channels, categories, and contexts.
• Discover how traditional qualitative and quantitative research, combined with new analytical solutions like AI and passive data analytics, can enhance shopper UX optimization.
• See how leading brands have applied these timeless principles and innovative techniques to enhance shopper experiences, drive sales, and build lasting customer relationships.

This course will equip you with the knowledge and tools to excel in the fast-paced world of shopper research and marketing, enabling you to drive impactful shopper activation strategies and optimize both in-store and online experiences.