What Past Participants Have Said About This Seminar
Verbatim evaluations from participants who have attended the "Moderator Training: Focus Groups and IDIs" seminar. Names of evaluators have been left out as a matter of professional courtesy.
“LOVED the way the course eases you into moderation, starting with an IDI, then doing a group discussion, then a focus group. Plus, it was nice to have some consistency in group assignment as we went through that process -- it felt supportive.”
Director JWT Intelligence, J. Walter Thompson
"I can not imagine being a moderator without taking this course. (Speaker) was truly inspiring--brilliant, funny, and so knowledgeable. The other students were encouraging, respectful, interesting, and great for networking. What a well-spent 4 days. I began the pursuit of a client base as soon as I returned home to Boston. I am still feeling "charged." The hotel was great and reasonably priced compared to what I am accustomed to. I can't stop raving about my "Burke Institute course." What an edifying 4 days. Thank you!"
, Independent Qualitative Researcher
“I have already recommended the training for someone else on our team. I thought it was great and cannot wait to try out my new skills. Thank you everyone!”
Market Research Consultant, MetLife
"I enjoyed it very much. It was very informative and presented in a very systematic format which prepared the participants for the next topic. Excellent! (The speaker) has a unique talent for drawing participants in immediately and making them feel comfortable. (Speaker) was extremely well informed and prepared. Very impressive."
Product Manager, Frey Scientific Co.
“I felt the course was designed so I would be able to use what I learned immediately. The practice session and focus group I moderated on the last day were extremely helpful.”
Leadership Development Specialist, Sheetz
“Very comprehensive course content with exposure to several Moderator styles; meaningful hands-on experiences and feedback.”
Senior Sensory Insights Manager, Givaudan Flavors Corp.
“The gradual process of developing a discussion guide through the homework was terrific. And the opportunity to use it to practice our new skills in a real-life setting was invaluable.”
Insights Lead, Mars Petcare
“At the beginning we were told that we would not have one a-ha moment, but 100 little things that we would take away and this was very true. I learned a lot of little tips and tricks to enhance my moderating skills.”
Marketing Specialist, Hubert
"Very good, in-depth information, covered everything from beginning to finish in the qualitative process."
Sr. Research Analyst, WE Energies
"This was an excellent experience. I gained a lot of valuable insights on the flow of the discussion guide as well as managing “interesting” personalities within a group."
Manager of Market Research Analysis, MCH Strategic Data
"Super, very comprehensive, hit all areas of concern and interest. Covered a lot of angles in writing and presenting that are key considerations - emphasis on objectives is a very good discussion area. (Speaker is) interesting and relevant as usual - he can really "drive home" his ideas. Presentation is excellent."
Marketing Research Assistant, Peoples Bank
"Although this seminar is intense in the level of emotions and work involved, it proved to be a fabulous opportunity for which I learned a great deal."
Marketing Research Analyst, Caterpillar Inc.
"Excellent balance between content, real-life examples from the instructors, and role-play. Truly one of the most informative seminars I have been to."
, Independent Qualitative Researcher
"The seminar was terrific, just like past Burke Institute seminars I've taken. It's been some 30 years since I last attended a Burke Seminar but they haven't lost their excellence."
Manager, New Product and Business Development, Purina
“This was an exceptional seminar. Perfect balance between practice and lecture, build of activities to final groups. Practical and actionable.”
Associate Managing Director, LIMRA
“Truly learned techniques that are directly actionable. I also loved that we had the ability to practice and receive feedback from two other moderators and peers.”
Research Analyst, Flynn Wright