This comprehensive seminar is designed for people who want to learn how to plan and implement marketing research and insights studies from start to finish. Specifically, you will learn:

  • How to translate management decisions and information needs into researchable issues.
  • How to select from a myriad of research design alternatives such as agile research, human centered design, design thinking, qualitative and quantitative studies.
  • How to implement the best study design, select the most appropriate sample, and control the quality of your data.
  • How to create high quality questionnaires that will lead to actionable results.
  • How to determine the best analytical technique to use based on the type of data you have.
  • How to create a report that will communicate the insights to the decision makers so they will listen and take action.