Dr. Madhav N. Segal is Professor of Marketing and Marketing Research in the Business School at Southern Illinois University Edwardsville [USA]. Dr. Segal has also served as the Director of the Master of Marketing Research (MMR) program (1986-2011), which he founded in 1986. SIUE’s MMR program is internationally recognized as only one of the four high quality specialized graduate programs in marketing research in the world. Professor Segal is a graduate of the Birla Institute of Technology & Science: ’71 BE (ChE); University of Texas Arlington: ’75 MBA (Marketing) and ’79 Ph.D. (Marketing Research).

Dr. Segal serves as a Marketing Consultant to a variety of marketing, business, and marketing research service organizations. His primary areas of consulting expertise are consumer and industrial product/service marketing research and strategic market planning. His clients have included many Fortune 500 and several other medium size businesses. He has been an invited speaker on business management, marketing and marketing research topics for many industry, academic and trade organizations both in the United States and abroad (including Europe, Asia, North & South America, Australia, China-Macau-Hong Kong, Mauritius, and Africa). Dr. Segal has also conducted several in-house marketing research training and executive/professional development seminars for marketing/business professionals and marketing decision makers at many agencies, client organizations, and educational institutions worldwide. As an active board member, he strategizes and continues to advise marketing research agencies on how best to leverage research for clients. Dr. Segal has also been invited to testify as an expert witness in legal cases involving the use of marketing and survey research.

Professor Segal is actively engaged in ongoing consulting and applied research with a focus on the impact of culture on business/managerial decision making, marketing information utilization, customer satisfaction-value analysis, new product/service design, international marketing/cross-cultural research, and on evaluation of measurement issues in marketing/consumer research. He has also presented papers at many international, national and regional marketing and marketing research conferences and has authored several articles and papers, many of which have been published in leading marketing, business and marketing research journals such as Journal of Marketing Research, Journal of Business Research, European Journal of marketing, Journal of Advertising, Journal of Data Collection, Industrial Marketing Management, California Management Review, Journal of Professional Services Marketing, Health Marketing Quarterly, Canadian Journal of marketing Research, International Journal of Retail and Distribution Management, Journal of Business Ethics and Marketing Research: A Magazine of Management & Application, International Journal of Qualitative Research, International Journal of Knowledge, Culture, and Change Management.

His current teaching interests are in New Product & Service Design, International Marketing, Marketing Research Strategy, and Entrepreneurial Marketing. He has over 30 years of university experience in teaching various courses in marketing management, marketing strategy, marketing research, research design & methodology, international marketing & marketing research, entrepreneurship, buyer behavior, product management, corporate ethics and others.

Dr. Segal’s teaching and research credentials also include several awards for outstanding teaching and scholarly research. He is the recipient of the 1997 Paul Simon Teaching Research Award. This prestigious award recognizes his success in linking his excellence in teaching with his outstanding research. He has also received SIUE Alumni Association sponsored 2000 Great Teacher Award at Southern Illinois University Edwardsville and was honored with 2009 Hormel Food Corporation’s Meritorious Teacher Award by the Marketing Management Association, USA.