Our Team

Meet Carey

Carey Gervason

Course Instructor

I’m grateful for the numerous teachers I’ve had throughout my career, so it is very rewarding to finally be able to give back by sharing my passion for shopper insights and empowering others to be able to realize growth in this dynamic hybrid-shopper environment.

Carey Gervason is an omni-commerce shopper insights expert, bringing decades of hands-on leadership in research and advisory initiatives to the classroom. Carey’s deep expertise in both traditional and modern methodologies provides valuable classroom insights for business growth through shopper-centric, omnichannel strategies. 

Carey is currently VP, Client Services at Burke, Inc. Her extensive experience also includes leading shopper insights and strategic consulting for key clients at Kantar Retail Consulting. 

Upon starting her career journey in shopper insights 20 years ago, Carey was mentored by Herb Sorensen, Ph.D., author of Inside the Mind of the Shopper: The Science of Retailing (2016) and 2013 winner of the American Marketing Association’s Charles Coolidge Parlin Marketing Research Award.