AI In Market Research and Insights Certificate
AI In Market Research and Insights Certificate
This seven-course certificate program brings together focused learning across the full research process, taught by practicing subject market experts, using real world, applied tools you can use immediately. The content is continuously updated to keep you current with the latest in AI and insights. You’ll gain practical tools, frameworks, and workflows to improve efficiency, strengthen insights, and deliver more impactful results.
In this seven-course certificate program, we will cover:
- Where AI fits across the research process—and where it doesn’t
- Practical prompting, tools, and repeatable workflows
- AI applications for research design, analysis, and storytelling
- How to evaluate AI output for quality and decision-readiness
- Responsible AI use, including bias, privacy, and data protection
- How to integrate AI into your day-to-day research workflow
The Seven AI Courses
(2 hours per course, one course per week)
Alternatively, each AI course is offered separately
Who should attend
- Market research and insights professionals at any level
- Analysts, strategists, and marketers looking to build practical AI skills
- Anyone who wants to use AI more effectively—without sacrificing research quality and rigor
Available Sessions
AI In Market Research and Insights Certificate Fall 2026
Introductory price $995 (regular $1,395) for Certificate program consisting of 7 short courses. Alternatively, individual short courses are $295 each.
VIRTUAL: Oct 13 – Dec 1
Tuesdays 10:30 AM – 12:30 PM ET WEEKLY
Recordings available for certificate enrollees if unable to attend a course live.