AI In Market Research and Insights Certificate
AI In Market Research and Insights Certificate
This six-course certificate program delivers focused learning across the entire research lifecycle. Led by experienced insights practitioners and subject matter experts, it combines real-world examples with practical tools, frameworks, and workflows you can apply immediately. Continuously updated to reflect the latest advances in AI and insights, the program helps you work more efficiently, uncover stronger insights, and drive greater business impact.
In this six-course certificate program, we will cover:
- Where AI fits across the research process—and where it doesn’t
- Practical prompting, tools, and repeatable workflows
- AI applications for research design, analysis, and storytelling
- How to evaluate AI output for quality and decision-readiness
- Responsible AI use, including bias, privacy, and data protection
- How to integrate AI into your day-to-day research workflow
The Six AI Courses
(2 hours per course, one course per week)
Bonus Course for certificate enrollees: Using AI to Strengthen Market and Competitive Intelligence Research
Alternatively, each AI course is offered separately
Who should attend
- Market research and insights professionals at any level
- Analysts, strategists, and marketers looking to build practical AI skills
- Anyone who wants to use AI more effectively—without sacrificing research quality and rigor
Available Sessions
AI In Market Research and Insights Certificate
Introductory price $995 (regular $1,395) for Certificate program consisting of 6 short courses. Alternatively, individual short courses are $295 each.
VIRTUAL: July 22 – Aug 26
Wednesdays 10:30 AM – 12:30 PM ET WEEKLY
Bonus Course for certificate enrollees:
Using AI to Strengthen Market and Competitive Intelligence Research
on September 16
Recordings available for certificate enrollees if unable to attend a course live.