AI In Market Research and Insights Certificate
AI In Market Research and Insights Certificate
This six-course certificate program brings together focused learning across the full research process, taught by practicing subject market experts, using real world, applied tools you can use immediately. The content is continuously updated to keep you current with the latest in AI and insights. You’ll gain practical tools, frameworks, and workflows to improve efficiency, strengthen insights, and deliver more impactful results.
In this six-course certificate program, we will cover:
- Where AI fits across the research process—and where it doesn’t
- Practical prompting, tools, and repeatable workflows
- AI applications for research design, analysis, and storytelling
- How to evaluate AI output for quality and decision-readiness
- Responsible AI use, including bias, privacy, and data protection
- How to integrate AI into your day-to-day research workflow
The Six AI Courses
(2 hours per course, one course per week)
Bonus Course for certificate enrollees: Using AI to Strengthen Market and Competitive Intelligence Research
Alternatively, each AI course is offered separately
Who should attend
- Market research and insights professionals at any level
- Analysts, strategists, and marketers looking to build practical AI skills
- Anyone who wants to use AI more effectively—without sacrificing research quality and rigor
Available Sessions
AI In Market Research and Insights Certificate
Introductory price $995 (regular $1,395) for Certificate program consisting of 6 short courses. Alternatively, individual short courses are $295 each.
VIRTUAL: July 22 – Aug 26
Wednesdays 10:30 AM – 12:30 PM ET WEEKLY
Bonus Course for certificate enrollees:
Using AI to Strengthen Market and Competitive Intelligence Research
on September 16
Recordings available for certificate enrollees if unable to attend a course live.