RA02 Market Segmentation: From Design to Activation
Market Segmentation: From Design to Activation
This in-depth seminar is designed to equip you with the skills to effectively segment your customers and markets.
Learn to identify and select the optimal targets for your products and transform these segments into actionable insights that will energize and inspire your organization.
In this seminar we will equip you with the skills to:
- Segment your customers/markets through a foundational understanding of why segmenting is critical and an overview of the different types of segmentation studies
- Execute a blueprinting session to gather key stakeholder information, ensuring the end results are actionable
- Determine the key questionnaire design considerations for segmentation studies
- Select the best analytical tools for segmenting markets
- Create and develop a solid typing tool, and why it’s important
- Identify winning solutions and bring segments to life through the use of personas
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Who should attend
This seminar is for individuals seeking a comprehensive understanding of various customer and market segmentation types. It covers how to identify the most effective approach—whether attitudinal, behavioral, or a combination—to determine which target segments offer the greatest potential for your business.
Available Sessions
May 6-9
VIRTUAL: 1:00 – 5:00 PM ET DAILY
What our clients say
“I really appreciated that the leader used examples from our specific industries to make the content relatable. She was very experienced in all industries and it was great to learn from her professional experience. She kept us engaged and active.”
Takeda Pharmaceuticals
Global Insights Lead
“Really appreciated how real life examples and client experiences were incorporated throughout the seminar.”
Grubhub
Senior Researcher
“I valued the growth in my confidence to push for important key milestones of a segmentation project with both my external stakeholders and my internal research colleagues/managers.”
Adobe
Senior Analyst
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Register today for Market Segmentation: From Design to Activation!
