RA04 Fundamentals of Pricing Research: Analytical Techniques for Different Strategies
Fundamentals of Pricing Research: Analytical Techniques for Different Strategies
In this comprehensive seminar, we will explore how customers evaluate price and the impact of different pricing strategies on their purchase decisions.
You’ll learn about various analytical tools that can be utilized to set optimal prices for products and services, enabling you to make data-driven pricing decisions. This knowledge will help you understand customer behavior and enhance your pricing strategies.
By the end of the seminar, you’ll be equipped to implement effective pricing approaches that drive sales and improve overall profitability for your organization.
In this seminar we will equip you with the skills to:
- Assess diverse influences on pricing decisions, including competitors, macroeconomic factors, and company strategy
- Grasp the effects of price elasticity on pricing choices in both inelastic and elastic demand scenarios
- Evaluate the effectiveness of various pricing strategies, such as cost-based, value-based, and market-based approaches
- Leverage qualitative insights to uncover customer beliefs and identify key reference price points
- Employ analytical tools such as Van Westendorp, Gabor-Grainger, and conjoint analysis while considering their pros and cons
- Implement behavioral pricing models in appropriate contexts
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Who should attend
This seminar is aimed at individuals seeking a fundamental understanding of the complexities involved in setting optimal prices and determining which research methodologies can provide guidance at various stages of product or service development. Completion of a prerequisite foundational course is recommended to ensure participants are well-prepared for the content.
Available Sessions
June 11-12
VIRTUAL: 1:00 – 5:00 PM ET DAILY
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