DA10 Data Analysis & Interpretation: Transforming Data Into Insights
Data Analysis & Interpretation: Transforming Data Into Insights
This seminar will teach you how to uncover deeper insights from data by interpretating analytical output, connecting data sources, and applying contextual knowledge. You’ll learn how to crystallize findings into insightful perspectives from even the most daunting datasets. We’ll also cover AI’s impact on the analysis process and conclude with the critical step of communicating insights linked to strategy and business outcomes.
In this seminar we will equip you with the skills to:
- Become data fluent—i.e., tapping into multiple sources (primary & secondary) and crossing silos to add perspective
- Determine how to choose the most appropriate analytical techniques
- Avoid common errors in analytical procedures for survey data
- Interpret descriptive statistics to summarize data, significance testing to assess differences, and multivariate analyses to determine relationships
- Begin using AI for data analyses and interpretation
- Communicate insights for greater impact
- Link research results to strategy and business outcomes.
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Who should attend
Anyone who seeks to inform and elevate business outcomes with the power of data—even if you’re not experienced in statistical analysis. We’ll help you understand the output of common research methodologies, while giving you a better “eye for insight.”
Completion of prerequisite courses recommended – Market Research Essentials and Market Research for Understanding Customers, Brands and Products.
Available Sessions
April 14 – 17
VIRTUAL: 1:00 – 5:00 PM ET DAILY
September 22 – 25
VIRTUAL: 1:00 – 5:00 PM ET DAILY
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Register today for Data Analysis & Interpretation: Transforming Data Into Insights!
