Q02 Advanced Moderator Skills: Tools and Techniques
Advanced Moderator Skills: Tools and Techniques
This seminar is designed to transform your qualitative moderating skills.
Learn to uncover the subconscious behaviors that influence purchasing decisions by exploring the core beliefs and emotions of individuals. These insights can help your organization your organization create more impactful ad campaigns, develop products that resonate, and create positioning strategies that are distinguished in the marketplace.
In this seminar we will equip you with the skills to:
- Deploy inventive strategies rooted in free association, mind mapping, and sorting techniques
- Utilize projective techniques involving visual stimuli, artistic expression, storytelling, and other innovative methods
- Enhance your abilities through real-world scenarios, case studies, and interactive sessions, positioning you as a moderator, respondent, and observer
- Lead a one-hour focus group with the opportunity to apply newly-learned techniques with guidance and feedback from one of our seasoned moderators
Login or Register to review the full course outline!
Who should attend
This seminar is ideal for individuals looking to enhance their moderating skills by incorporating a diverse range of specialized projective techniques, enabling them to delve deeper into customers’ beliefs and emotions.
Available Sessions
March 11-14
VIRTUAL: 1:00 – 5:00 PM ET DAILY
What our clients say
“Great course, loved all the examples and the ‘learning by doing’ atmosphere. I loved the diversity of tools we had available to us.”
Nestle R&D
Senior Specialist, Innovation & Strategy
“The material covered was not only a natural progression from the ‘Q01’ version of the series but a great way to further enhance those initial skills while adding specialty techniques into the mix. I love that the course is a mix of lecture and workshop style training.“
Huber Engineered Woods
Associate Project Manager, Innovation
“I love having a large set of tools to use at my fingertips. Each tool/technique [the speaker] presented was explained well and alongside examples in the materials; it will be very useful for future reference. The breakout sessions to practice various techniques were quite helpful.“
Wiley
Consumer Insights Associate
Other topics you may be interested in
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Register today for Advanced Moderator Skills: Tools and Techniques!
