Elissa Wood brings a wealth of knowledge on all aspects of sampling operations to the classroom. Her expertise and strategic insights into today’s data-driven landscape can help demystify the multi-layered, rich potential of online sampling for all audiences. 

Elissa is currently VP of Sample Operations at Burke, Inc. She leads a team of 12 professionals to expertly design and collect insights for hundreds of projects each year. She also oversees the development of sample best practices and quality standards that are implemented on all quantitative projects.