About

A stronger industry through training and education.

Established in 1975 by Sid Venkatesh, Burke Institute has grown into the industry’s leading source for research and insights training and education.

At Burke Institute, we have a passion for elevating our industry—and the people that define it— through insights education. That’s why the idea of potential has always guided our path forward, defining our company and what we provide. And today, we remain committed to discovering, developing, and accelerating your potential in market research.

Unlock your potential in market research

Burke Institute adopts a practical, hands-on, instructor-led approach to insights education. We provide content that is not only timely and relevant to industry trends but also engaging and empowering.

Our offerings help you:

Realize your true potential by learning the most essential skills, methodologies, and strategies, grounded in a long legacy of professional excellence.

Stay competitive and relevant with curriculum that’s grounded in the experience of professionals who live and breathe today’s most pressing insights challenges.

Learn through an engaging sense of connection through an immersive atmosphere that promotes confidence, practical skill development, and enhanced growth opportunities.

Build your team’s knowledge on research and insights to gain a baseline understanding and skillset. Level set your team on the latest industry developments and changes to how research and insights are being collected, analyzed, and reported.

Our participants say it best:

“One of the most valuable seminars I ever attended… Seminar was very applicable to what I do on the job and was presented in a dynamic way, information packed…I appreciate (the speaker) taking extra time before and after the seminar to work with us regarding specific needs/questions.”

Scientist, Kimberly Clark

“This class was fantastic – tons of learning, loved all the different methods and the ability to ask and answer tons of questions from us. I think this was the best training course I’ve ever taken.”

Senior Engineer, Hollister

“This was an amazing workshop! I had read a lot of great things about it and was really looking forward to it, and it exceeded my expectations. I learned a lot of new things even within the first few minutes of the workshop starting and am looking forward to applying all that I learned to the work I do.”

Brand & Consumer Insights Analyst, Whole Foods Market

“Excellent! Gave me new innovative ideas to use in my groups and share with others in my company.”

Marketing Researcher, AT&T

“The content, detail, and expert perspectives were great. There was A LOT of content provided over the four days and it was all useful.”

Consulting Manger, IDC

“Challenging, packed with information and ideas, thought provoking and extremely helpful.”

Director, Social Marketing & Communications, Yukon Workers’ Compensation