Tony Zahorik
"Excellent ++++ Vitality, thoroughness, expertise, humor -- all over the top of the scale. Kept interest of everyone with style -- anecdotal examples, and wit. Outstanding teacher - learned a great deal."
Marketing Services, Abbott Critical Care
"Absolutely excellent - this is what business school should teach - how to use the data in your business rather than the theory behind it. Eminently practical and useful. I wish I'd had Tony as a professor at some point - I probably would have had much less math anxiety - as it is, he severely reduced it. Very open to questions. Good-humored and patient. Nice guy!"
Consumer Insight Manager, Nestle Beverage
"Excellent! Very clear and concise, willing to customize content to class interest. Easy to understand and follow. Obviously extraordinarily knowledgeable and willing to teach."
Associate Manager, Kraft Foods
"Absolutely excellent. Extremely knowledgeable and extremely willing to go beyond the call of duty to answer questions and explain extra material."
Market Research Specialist, Republic National Bank
"Wonderful, extremely intelligent, patient. I wish I had professors like him when I was in college! I will definitely try to get into his class when I come back again. He knew how to relate the course to people from diverse companies. Terrific!"
Senior Manager of Market Research, Institutional Investor
"Magnificent, very intelligent, and interesting! Excellent (seminar)."
Stat Programmer, Ford
"Excellent presenter; enthusiastic/energetic; keeps interest high with "dry" material; answers questions clearly."
Research Services Analyst, S.C. Johnson Wax
"Exceptional teacher, presenter. Approachable (very important) and flexible with material and group's interest in certain details. Excellent, pertinent information. Applies practically to my customer satisfaction on-going measurements and transactional measures. Clear, understandable presentation of data. Useful learning tool - manual."
Manager, Customer Satisfaction, NYNEX Information Resources
"Wealth of experience backed by good teaching skills. Very open to discussion. Very available for specific questions."
Marketing, Caterpillar (Belgium)
"Superb - so knowledgeable, lots to offer. Humor - at just right time. He has a real ability to time humor, and add drama, and carry it off! Voice dynamics are a real asset for Tony - his range, volume. variations, etc. make easy listening."
Marketing Services, Abbott Labs
"Excellent! Very useful and worthwhile. It was great to get so much info in such a short amount of time."
Senior Research Analyst, Hallmark
"A superb speaker. He is just excellent and he covered all the material exceptionally well. He is a true professional."
Marketing Research Analyst, DTE Energy
"Excellent, thanks to the speaker I finally understand perceptual mapping. Another fantastic Burke [Institute] seminar!"
Senior Research Analyst, National City Bank / PNC
"Excellent - informative and thorough. Answered all my questions - Thank you. Delighted - found the information very useful and applicable to my job."
Senior Project Director, Beta Research
"Fantastic! Very knowledgeable, clear and gave terrific anecdotes. Made you feel very comfortable and he was punctual! Tony just really knows "his stuff" and very nicely relayed the info to us. Great teacher!"
Market Research Analyst, Boehringer Ingelheim
"The speaker, Tony, was tremendous! He did a fantastic job of sharing case studies, real examples, etc. to illustrate points. His expertise in the subject matter is unquestionable. Perhaps most importantly, he demonstrated and projected a great deal of enthusiasm while clearly/concisely educating us on a rather dry-topic."
Marketing Manager, New Products, (Food Service Provider)
"Excellent speaker! Brought in a lot of experience and examples. Very animated and exhibited passion for teaching."
Business Research Analyst, Merck & Co., Inc.
"Tony is great! Tony is able to make complicated concepts easy to understand. I truly appreciated his examples to make concepts practical. Tony also tried to give examples on all different industries."
Marketing Research Analyst, Wyeth
"Outstanding. Mr. Zahorik's expertise as both a research guru and an instructor exceeded my expectations."
Marketing Manager, Washington State University
"He is the best seminar leader/instructor I have ever had at any seminar, both inside and outside of market research. I have had him for several other Burke courses and was very pleased when I found out he would be teaching this one. I would recommend Tony to anyone, whether for a market research study, Burke training, or personalized instruction."
Forecast Leader, AstraZeneca Pharmaceutical
"Tony was great! He helped with questions and explained things very well. He is a fabulous instructor."
Assistant Research Executive, KMR Group
"At the risk of repeating myself from the last seminar I attended, Tony is an amazing speaker. He's astoundingly knowledgeable without being pompous. He is warm, witty, and a pleasure to learn from. Keep him!"
Manager, Meetings Administration, Biomet
"Tony was GREAT! He really does well at keeping the audience's attention and his flow is just so natural. He presents in a true story telling format. Would take a class from him anytime!"
Senior Manager of Consumer Insights, The Schwan Food Company
"Tony was fantastic -- 15 minutes into the first day he had my attention. Overall one of the best presenters I have heard speak."
Business Intelligence Specialist, CTC Tampa Bay, Inc.
"Tony was fantastic. He was able to make examples relevant, and make industry specific recommendations. He was personable and funny which is a huge plus when cooped up in a room for 3 straight days."
GEICO
"A dynamic and entertaining speaker with a wealth of knowledge and experience. a great mix of academics and real life practices for a relevant delivery!"
Manager, Market Research, Hawaiian Telcom
"I thought Tony was a great instructor and would definitely recommend him to others."
Senior Manager, Business Analytics, Onyx Pharmaceuticals
"Tony is an exceptional trainer and I learned a great deal. I appreciate his availability to answer questions before the class started and during breaks."
Director, US Department of Commerce
"Tony is outstanding for a variety of reasons. His outstanding knowledge mixed with his presentation skills are what made the course so valuable. Much of the course is information download, but Tony's energy, humor, knowledge, and ability to connect it to real life examples and application are what distinguish him as an excellent instructor."
Boehringer Ingelheim Pharmaceuticals
"Tony is an exceptional instructor! I only wish I had more time to learn from him."
Procter & Gamble
"Tony was a fantastic teacher and really kept the course interesting for the full 3 days."
Manager, Learning & Development, Campbell Soup Company
"Tony is by far the most effective instructor I've had out of all the seminars attended. He's knowledgeable, uses interesting and relevant examples and effective in applying real-world cases on the theories. I also like the fact that he starts and focuses on the principles of market research: to what business decisions does market research addresses. It's not research for the sake of research but to answer specific business questions."
Market Research Manager, AMD
"Tony was wonderful. He provided real-world examples and anecdotes to help drive home a point. I felt that he was enthusiastic and he kept the seminar light and conversational. It was easy to ask questions and discuss topics with the group."
Senior Research Analyst, MC Communications
"Outstanding. Mr. Zahorik's expertise as both a research guru and an instructor exceeded my expectations."
Marketing Manager, Washington State University
"He is the best seminar leader/instructor I have ever had at any seminar, both inside and outside of market research. I have had him for several other Burke courses and was very pleased when I found out he would be teaching this one. I would recommend Tony to anyone, whether for a market research study, Burke training, or personalized instruction."
Forecast Leader, AstraZeneca Pharmaceuticals
"Tony was awesome! He kept the material interesting while also being effective in teaching the material. It was clear he was extremely qualified to teach the material, and I learned a lot from him."
Analyst, GfK V2 LLC
"Tony is an excellent instructor. He made a very difficult topic easy to understand. He used relevant examples and kept the group engaged. Tony is easily the best seminar instructor I ever had. He is very knowledgeable yet approachable."
Marketing Research Manager, StoneMor Partners L.P.
"Tony was fantastic. He provided the right touch of tasteful humor and held my attention through a good deal of information during our sessions."
Vice President/Director of Consumer Insight, Flint Communications
"Tony knows his stuff! He was able to speak about each topic with ease and gave relevant "real-world" examples to demonstrate how the material covered can be used. His enthusiasm and sense of humor kept me engaged and interested in the information being covered!"
Manager, Research, Disney Consumer Products
"Tony is a fantastic teacher and I commend him for all his great stories that made the learnings / theories come alive even more. He was able to break down very complex concepts/techniques in very easy to digest, practical learnings that I know I can apply immediately to my work."
Regional Research Director, MarketTools, Inc.
"Hilarious ... dry, wry sense of humor. Very entertaining instructor. I loved the examples of successful ad campaigns, helped bring everything together for me."
Convergys Corporation
"Tony was fantastic! His stories kept my attention and kept the atmosphere of the seminar upbeat, not mundane at all. And of course, the fact that he really knew what he was talking about is a great bonus :-) I hope Tony teaches all of my seminars in the future!"
Consumer Insight Manager, Electrolux
"Tony was the best seminar teacher I have ever encountered."
Director of Marketing, Berkshire Life
"Tony is an exceptional instructor! I would like to take another course that he teaches."
Procter & Gamble
"Tony was a great seminar leader. He is very intelligent, extremely approachable, and is able to relate to the participants in a very real way."
Manager, Integrated Customer Experience, T-Mobile USA
"The seminar leader made the seminar. Tony was the most effective instructor I’ve ever come across."
Manager, Program Research & Planning, TV Land
"Tony is simply outstanding!"
Principal, Customer Research, Pacific Gas & Electric Company
"Tony was engaging, humorous, and effectively answered any questions we had. Would definitely increase my consideration to take a course if he was the seminar leader."
Marketing Research Specialist, Ace Hardware Corporation
"Tony's level of knowledge of the material was incredible. I was especially impressed by his ability to break down a seemingly complex topic and make it digestible for everyone."
Marketing Insights Associate, Teach For America
"I don't know if there's enough room here for all the praises I have for Tony. He made what could be a snoozer of a class into an engaging, interesting and relevant discussion. He connected well with all students, and his personal examples/stories enhanced the material... Not only is Tony friendly and approachable, but he knows his stuff and has a unique talent for communicating very difficult/technical material in a way easily consumed by the students, all of whom have various educational and professional backgrounds. A true talent!!"
Vice President/Project Manager, Double Helix Development
"He was enthusiastic and engaging, personable and professional. Enjoyed him immensely and felt the content was more memorable thanks to his creative examples."
Manager, Business Intelligence, Sara Lee Corporation
"Engaging, enthusiastic, eloquent and witty."
Global Market Researcher, Boehringer Ingelheim GmbH
"Very clear and provided great examples across tons of industries to bring the material to life. I also liked that he brought in the USA today and reviewed the poll on the front page every morning. I thought that was clever and timely. He also tried to use examples from the industries that were in the room which I also thought was extremely appreciated and helped engage everyone. It made it extremely practical and more importantly, applicable."
Manager, Market Research, MedImmune
"Tony was a great presenter and offered valuable examples at various points in the seminar. I would highly recommend him to others."
Senior Research Analyst, BNP Media
"I appreciate Tony's solid domain knowledge very much! I'd say this is the biggest driver for me to recommend Burke seminars."
eBay Inc.
"GREAT!!! He had some great analogies to help relate what we were learning to real life experiences."
Junior Research Associate, Grainger
"Tony's vast experience and knowledge really made the class interesting. He utilizes his experiences to bring the concepts to life through real life examples."
Market Research Manager, AstraZeneca Pharmaceuticals
"Tony was a great seminar leader! Wonderful presentation and speaking abilities, very captivating. His stories about actual results/companies doing the various types of research were fascinating. You can tell he's got a lot of excitement for the subject, which helped get me more enthused as well."
Marketing Research Analyst, Quality Education Data
"Tony was excellent - I would highly recommend him! He was engaging, holding everyone's interest for the entire time. He peppered his stories with humor which helps the material to sink in even further. I was very satisfied with the seminar and I credit my positive experience to Tony."
Senior Research Associate, Mathew Greenwald & Associates
"I don't think there could possibly be a better seminar leader than Tony. He made difficult content quite engaging and interesting, told funny, applicable anecdotes to help us engage with the material, and was overall very enthusiastic, helpful and personable."
Senior Research Associate, Del Monte Foods