RA22 Shopper Science Toolkit: Best Practices for Understanding the AI-Enabled Shopper
Shopper Science Toolkit: Best Practices for Understanding the AI-Enabled Shopper
The modern retail landscape is shifting as consumers increasingly rely on generative AI, AI search, and digital agents to guide their path to purchase. In this interactive course, we analyze the growth of the AI-enabled shopper and introduce the foundational “Shopper Truths” driving modern behavior. We will then take a deep dive into the Shopper Science Toolkit, demonstrating how to leverage different methodologies to capture what shoppers think, feel, and actually do in an AI-driven world.
In this short course we will provide insight into:
- The AI-Enabled Shopper: How consumers utilize generative engines and AI tools to alter brand discovery, evaluation, and choice.
- Shopper Truths—The Mind vs. the Model: Exploring how shopper realities need to be considered when targeting the human mind versus the AI model.
- The Shopper Science Toolkit: Learn how to apply the right research methodology to understanding the AI-enabled shopper, including traditional qualitative/quantitative tools, passive analytics, and in-the-moment experience measurements. ps.
Who should attend
This course is designed for market researchers, shopper insights managers, category managers, and marketers who want to stay ahead of the curve. If you want to learn how to use the right research technique to influence both the human and the AI algorithm, this session is for you.
Available Sessions
August 5
VIRTUAL: 1:00-4:00 PM ET
Other topics you may be interested in
Ready to enroll?
Register today for Shopper Science Toolkit: Best Practices to Understand Changing Shopper Behavior!