RA01 Market Research for Understanding Customers, Brands and Products: An Insights Toolkit
Market Research for Understanding Customers, Brands and Products: An Insights Toolkit
This comprehensive seminar is designed to empower researchers to select the right methodology for addressing specific decision areas involving your customer, brand, and product or service.
You’ll explore a range of methodologies – from emerging techniques to time-tested approaches. Learn about the tools used for segmentation research, brand health and tracking studies, innovation and product development, and customer experience.
By the end of the seminar, you’ll be equipped to choose and implement effective research methodologies that drive informed decision-making and enhance your organization’s strategic initiatives.
In this seminar we will equip you with the skills to:
- Evaluate the competitive landscape to strategically position your products/services
- Segment your audience for targeted marketing effectiveness
- Develop and validate new product concepts and pricing strategies
- Track brand health and key performance indicators consistently
- Identify the key drivers of customer experience
Login or Register to review the full course outline!
Who should attend
This seminar is tailored for individuals who are already familiar with the Market Research and Insights process, and are eager to gain a deeper understanding of tools and techniques applicable to various business questions. Attendees will enhance their skills and broaden their knowledge, enabling them to tackle more complex research challenges effectively.
Available Sessions
February 11 – 13
VIRTUAL: 1:00 – 5:00 PM ET DAILY
What our clients say
“Wonderful instructor and I got a lot out of this course! Well paced, lots of great examples to bring the material to life. Break out groups and activities did a good job of helping participants get hands on experience applying learnings. 10/10! Love Burke [Institute] courses!”
Talk Shoppe
Senior Research Manager
“Very thorough and well done. Good examples and illustrations of different outputs of data.”
Gongos Research
Research Lead
Other topics you may be interested in
Ready to enroll?
Register today for Market Research for Understanding Customers, Brands and Products: an Insights Toolkit!
