Q01 Moderator Training Essentials: A Hands-on Workshop​

In this seminar we will equip you with the skills to:


  • Translate your client’s decision-making needs into a qualitative research study
  • Design discussion guides and moderate focus groups through a series of interactive workshops​
  • Ask questions that elicit the best quality responses and go beyond top-of-mind answers
  • Manage vocal participants and draw out quieter participants, ensuring everyone’s perspectives are included
  • Moderate a “live” focus group to apply and improve upon your new learnings​

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Who should attend


This seminar is designed for those looking to learn more about qualitative research, specifically how to conduct qualitative interviews by honing their questioning, probing, and moderating skills.

Available Sessions


February 4-7

$3,390

VIRTUAL: 1:00 – 5:00 PM ET DAILY

April 8-10

SALE $3,550 $3,150
sale ends February 22, 2025

IN-PERSON (Cincinnati):
8:30 AM – 5:00 PM ET DAILY

June 3-6

SALE $3,390 $2,990
sale ends April 19, 2025

VIRTUAL: 1:00 – 5:00 PM ET DAILY

What our clients say


“The atmosphere created by the Burke [Institute] staff was one of learning, not judgement. I learned a lot and felt comfortable asking questions and testing out new skills.”

Povaddo

Senior Research Associate

The seminar was exactly what I needed to boost my confidence. I feel confident knowing now that I can conduct IDI’s effectively as well as moderate focus groups.

National Museum of Asian Art

Head of Visitor Experience & Audience Research

I think this was the best training course I’ve ever taken. This class was fantastic – tons of learning, loved all the different methods and the ability to ask and answer tons of questions from us.”

Hollister

Senior Engineer

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