RM01 Market Research Essentials: Real World Applications for Business Success
Market Research Essentials: Real World Applications for Business Success
You’ll learn how to transform business challenges into research objectives, design impactful studies, and craft actionable recommendations, all with an eye on how research techniques are evolving.
This comprehensive and dynamic seminar provides a roadmap for planning and implementing market research and insights studies from start to finish.
This seminar will help guide you to becoming a trusted partner within your organization, delivering valuable insights to uncover opportunities for growth.
In this seminar we will equip you with the skills to:
- Design studies to answer your business questions
- Select your target sample and sample size
- Understand different qualitative and quantitative research methodologies
- Write surveys and discussion guides
- Analyze data and developing insights
- Report actionable results
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Who should attend
This seminar is for newcomers to Market Research & Insights, who are seeking to learn how to select the best methodology for their research efforts, and to better understand key decisions in the research process.
Available Sessions
Jan 28-31
VIRTUAL: 1:00 – 5:00 PM ET DAILY
April 29 – May 2
VIRTUAL: 1:00 – 5:00 PM ET DAILY
What our clients say
“I found the use of examples and personal experiences from instructors to be especially helpful when contextualizing the different topics/methods we were discussing. The materials clearly reinforced what topics we were discussing, and many of the slides will be useful going forward, especially as it pertains to specific/technical definitions and examples.”
Sargento Foods Inc.
Associate Consumer Insights Analyst
“Really great overview of marketing research and guest insights generally. Super satisfied.”
Burger King
Senior Analyst, Insights
“The workshops, breakout rooms and homework were very helpful in cementing the concepts in my mind, as well as creating a rapport with the rest of the group.“
Pacific Gas & Electric Company
User Experience Researcher
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Register today for Market Research Essentials: Real World Applications for Business Success!
