Burke Institute | The Industry Leader in Market Research Training

When it comes to your career in market research
and insights, potential is everything.
Leveraging an interactive and immersive teaching format, our seminars maximize learning and application, helping to enhance both your research skills and knowledge. Accelerate your potential in market research today – with training from Burke Institute.

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Navigating today’s online sample sources.
Join us for this short course where sampling experts will highlight common myths about modern sample acquisition, and share R&D findings on the impact of compromised sample quality on online sample composition and data.

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LATEST NEWS | Check out the 2025 seminar schedule!

Discover, develop, and accelerate your potential in market research.

For nearly 50 years, Burke Institute has been the trusted source of training on both new and established industry methodologies for research and insights professionals worldwide, helping them advance their practical knowledge. Guided by experienced and tenured instructors, our practical and hands-on approach ensures participants can immediately use the knowledge and skills they gain from the training in their professional roles.

Over the past 5 years,

2,000+

Professionals Trained

From

600+

Companies

100+

Custom Seminars Delivered

Achieve your career goals with the best-in-class research and insights training.

From quantitative research, to qualitative research, and everything in between, we offer a full suite of market research courses for every need and every level of experience. Our proven, interactive course formats combine real-world case studies, discussion, and foundational education, to maximize learnings and practical application to your business.

Our course offerings include:

Coaching

We work with an individual or small team to create a custom session based on specific project needs or provide guidance as needed throughout a research assignment.

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Custom Team Training

These programs are designed specifically for you, your team, and your organization. Available for groups of four or more.

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Seminars

Our live, instructor-led seminars cover a wide variety of research and insights topics, with virtual and in-person options.

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Short Courses

Our 2-hour live, instructor-led courses dive into trending topics that are shaping the future of insights through an interactive format with Q&A.

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We empower marketing and insights professionals across every major industry.

What participants say about Burke Institute seminars:

“This was the most informative seminar/workshop I have EVER attended. Not only do I feel like I have gained a wealth of knowledge I didn't have before, but the knowledge is also practical and applicable. My team and I will benefit from these learnings tremendously…The mix of course work and exercises, and a sense of humor made the seminar a joy to attend.”

Lead Clinician, R&D, Kao USA

“The workshops, breakout rooms and homework were very helpful in cementing the concepts in my mind, as well as creating a rapport with the rest of the group.” 

Consumers Insights Strategist, Pacific Gas & Electric

“The content covered everything that was expected at a level that was technical enough to get a good understanding of how things worked, yet were brought to a much broader level to understand why we should use the techniques.”

Research Analyst, Adient

"Excellent! I was very impressed with the volume of information presented and the way in which it was presented (examples, specific recommendations). Excellent speaker."

Market Research Manager, Meridian Bioscience

"Very fascinating and relevant topic in today's world. (Speaker) presented the material with the right mix of theory and real world practical application examples, and engaged the participants very well."

Six Sigma Black Belt, Caterpillar Inc.

"Loved the hands on approach to actually writing the discussion guide and then actually moderating a small group and 1-1 discussion with an observer. SO helpful! "

Director of Category Leadership, Mars Wrigley Confectionery US LLC 

"This was the most informative seminar/workshop I have EVER attended. Not only do I feel like I have gained a wealth of knowledge I didn’t have before, but the knowledge is also practical and applicable. My team and I will benefit from these learnings tremendously…The mix of course work and exercises, and a sense of humor made the seminar a joy to attend." 

Lead Clinician, R&D, Kao USA
“The workshops, breakout rooms and homework were very helpful in cementing the concepts in my mind, as well as creating a rapport with the rest of the group.”

Consumers Insights Strategist, Pacific Gas & Electric
“The content covered everything that was expected at a level that was technical enough to get a good understanding of how things worked, yet were brought to a much broader level to understand why we should use the techniques.”

Research Analyst, Adient
"Excellent! I was very impressed with the volume of information presented and the way in which it was presented (examples, specific recommendations). Excellent speaker."

Market Research Manager, Meridian Bioscience
"Very fascinating and relevant topic in today’s world. (Speaker) presented the material with the right mix of theory and real world practical application examples, and engaged the participants very well."

Six Sigma Black Belt, Caterpillar Inc.
"Loved the hands on approach to actually writing the discussion guide and then actually moderating a small group and 1-1 discussion with an observer. SO helpful!"

Director of Category Leadership, Mars Wrigley Confectionery US LLC

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Upcoming seminars

Advanced Moderator Skills: Tools and Techniques

July 8 – 10
IN-PERSON

SEMINAR

Market Research for Understanding Customers, Brands and Products: An Insights Toolkit

July 22 – 24
VIRTUAL

SEMINAR

Market Research Essentials: Real World Applications for Business Success

Aug 5 – 8
VIRTUAL

SEMINAR

When it comes to your career in market research
and insights, potential is everything.

Navigating today’s online sample sources.

LATEST NEWS | Check out the 2025 seminar schedule!

Discover, develop, and accelerate your potential in market research.