Jamie has responsibility for a department of research professionals who serve the analytical needs of Burke clients. These professionals include senior consultants, managers, analysts, statistical programmers, and graphics assistants who work from Burke’s corporate offices in Cincinnati. Jamie’s group provides consultation on topics related to research design, and the group focuses on converting data into actionable information to assist client organizations in marketing their products and services.
Jamie’s industry experience includes computer software and hardware, telecommunications, electronics, technology, petroleum products, financial services, manufacturing, health care, and a variety of consumer package goods. Within these industries, Jamie has served as analyst and consultant on studies requiring a wide variety of analytical tools, including conjoint analysis, pricing analysis, brand equity measurement, image analysis, customer value analysis, awareness and usage tracking, and customer satisfaction measurement and monitoring. In addition, Jamie has extensive experience integrating information and gleaning insights from multiple data sources concurrently.
Jamie serves on Burke’s senior management committee, Burke’s R&D committee, and various other ad hoc management teams. She is an active member of the American Marketing Association; she is involved in program planning for conferences, and she is immediate past president of the AMA Marketing Research Council. Jamie is also a member of the Advisory Board of the CRM Center at Rutgers University. She was recently named Vice Chair of the Advisory Board for the Masters of Science in Marketing Research program at the University of Texas at Arlington. Jamie earned her PhD and MS in social psychology from the University of Kentucky, and her BA in psychology from Ohio University.