This comprehensive 3-day seminar is designed for people who want to learn how to plan and implement marketing research studies from start to finish. Specifically, you will learn:

  • How to translate management decisions and information needs into researchable issues.
  • How to select from a myriad of research design alternatives such as focus groups, depth interviews, mobile and online surveys, and many other data collection methods.
  • How to create high quality questionnaires that will lead to actionable results.
  • How to implement the best study design, select the most appropriate sample, and control the quality of your data.
  • How to create a report that will communicate the research findings to the decision makers so they will listen and take action.