This comprehensive 3 day seminar is focused on designing best-in-class customer engagement programs, performing insightful data analytics, and effectively communicating the findings, to achieve superior business success for yourorganization. You will learn how to:
- Recognize strengths and opportunities of your current customer feedback program(s).
- Design customer engagement surveys that provide accurate and comprehensive customer feedback.
- Analyze customer feedback data to provide actionable improvement strategies to key stakeholders toward achieving superior ROI.
- Select appropriate program deliverables such as score cards, online reporting, dashboards and simulators.
- Extend the value of customer engagement programs through social media research, customer journey mapping, and an understanding of the role of customer emotions.
- Develop an understanding of deploying the principles of big data to extract information from customer engagement and other related sources of information.