RA03 - Market Segmentation and Positioning Research
In this 2.5-day seminar, you will learn how to segment your markets and select the best target markets for your products and services. Specifically, you will learn:
- Why it is critically important to segment your markets, select the most profitable targets and position yourproduct/service appropriately in the chosen markets.
- How to design marketing research studies from start to finish to segment markets and which commercial data sourcesare available to help you segment your markets.
- How to select the best analytical tools for segmenting markets.
- How to implement results from segmentation studies.
- How to develop a successful step by step approach to positioning research in your organization.
- How to analyze and interpret positioning data in a competitive setting and how to create and analyze perceptual maps using multivariate analysis techniques.
- How to effectively communicate results from positioning research to decision makers.