RA03 - Market Segmentation: Designing, Implementing, Activating
In this seminar, you will learn how to segment your markets and select the best target markets for your products and services. Specifically, you will learn::
- Why it is critically important to segment your markets and the different types of segmentation studies.
- Ways to use a blueprinting session to gather key stakeholder information to make sure the end results will be actionable.
- Key questionnaire design considerations for segmentation studies.
- How to select the best analytical tools for segmenting markets.
- The importance of having a good typing tool and how to create one.
- How to identify winning solutions and bring the segmentation to life through the use of personas.