Q01 - Moderator Training: Focus Groups and IDIs
This limited enrollment, intensive workshop is designed to train you to become a focus group moderator. Specifically, you will learn:
- How to communicate with your "clients" to understand the decisions they want to make and how to turn that information into a qualitative research study.
- The core skills used to design and moderate focus groups and how to apply those skills through a series of interactive workshops, including the opportunity to moderate a live focus group.
- How to ask questions that will elicit the best quality responses and go beyond the top of mind answers to search for the truth behind what people say and do.
- Tips and tricks on how to handle dominant participants and bring out the quiet and shy participants to make each interview or focus group as efficient and effective as possible without introducing bias into the session.